Publications, Keynotes & Other Presentations
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Helpful Tips to Improve Your Website
Nowadays, we all know how essential a website can be to the overall success of a business, but not everyone is capable of hiring a knowledgeable expert or web designer to help set them up for that success. Below are several key reasons why your website may be hindering your business, as well as some tips to help improve it and even the playing field. -
Tips for Small Businesses to Thrive In the New Year
The new year is upon us, and that brings a time of reflection, both personal and professional. If you're a small business owner, this may be one of the times each year where you assess if your business is thriving or if you could do anything to improve its current status and thus, longevity. If your answer is "Meh" or "Yikes, I need to implement something fast!," then here are a few tips that could improve your situation.
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Four Effective Ways to Cultivate a Better Experience For Your Customers
Predicting customers' needs can be tricky. Thankfully, there are steps that businesses can take to ensure their customers' experiences run smooth and with a desire to return. In this article, we discuss four effective methods to consider. -
Navigating Around These Small Business Pitfalls
Even with the greatest preparation, if you're running a small business, it is likely that you will make mistakes, or at least do things that you look back on in the future and know you would then do differently. Here are a few examples of common mistakes made by entrepreneurs, so that you can take the necessary steps to avoid them. -
Business-to-Business Marketing: How Does It Work?
When we think of business transactions, oftentimes we automatically envision Business-to-Consumer (B2C) transactions, however B2B, or Business-to-Business, exists as well. When you have a Business-to-Business model, there are several factors to plan for that are imperative to your business's success. -
How to Manage Workplace Injuries Effectively
No matter how safe your work environment, accidents can still happen, so it's best to be prepared for when they do, so action can be taken quickly and effectively. Here are some suggestions to take into consideration before, during and after an employee is injured. -
How to Keep Your Customers Satisfied
Bad customer service can ruin a business if done consistently. No matter how great your prices or how beautiful your product is, if you don’t provide quality customer service on a consistent basis, people aren’t going to want to return to purchase from you again. Here are some tips that will help cultivate loyal customers. -
Ensuring Success As a Small Retailer
Any new business will need a sizable upfront investment, most notably if it has a brick-and-mortar storefront. Depending on the nature of the store you are opening, it is possible that there will be an extensive list of items that will need to be in place prior to you flipping that front door sign to “Open.” Many items are typical of every establishment, but there is much more that is involved.
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Ensure Success Connecting with Your Target Audience
If your business is struggling to reach a target audience or demographic, there are several factors that you should consider adjusting before moving forward. Here are a few suggestions to help you hone in on your target audience or demographic and bring greater success to your business. -
Believing in Yourself Throughout the Entrepreneurial Journey
When it comes to being an entrepreneur, there will certainly be ups and downs, especially when you’re first starting out and trying to navigate your way through it all. Over time you will learn what is right for you and your business, as well as how to have a healthy work-life balance. This presentation provides insight into how to be ready for life’s curve balls, as well as rejection. -
Spreading Your Sunshine by Uplifting Others
Sadly, too many people are not given the tools needed in order to pursue their passions from an early age, whether it be initial lack of resources, lack of financial or emotional support, and oftentimes they end up choosing what is safe. Years later, many people find themselves quitting careers and pursuing entrepreneur life in order to find fulfillment. -
The Floridaville Express: Interview with Featured Guest Melanie S. Griffin, Esq.
Spread Your Sunshine Founder Melanie S. Griffin, Esq. was recently interviewed for Episode 6 of The Floridaville Express. This Live Show discussed topics such as achieving balance, believing in fabulously talented YOU!, recognizing that “failures” are often successes in disguise, mentorship, inspiration, and more.
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