Publications, Keynotes & Other Presentations
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Helpful Tips to Improve Your Website
Nowadays, we all know how essential a website can be to the overall success of a business, but not everyone is capable of hiring a knowledgeable expert or web designer to help set them up for that success. Below are several key reasons why your website may be hindering your business, as well as some tips to help improve it and even the playing field. -
Tips for Small Businesses to Thrive In the New Year
The new year is upon us, and that brings a time of reflection, both personal and professional. If you're a small business owner, this may be one of the times each year where you assess if your business is thriving or if you could do anything to improve its current status and thus, longevity. If your answer is "Meh" or "Yikes, I need to implement something fast!," then here are a few tips that could improve your situation.
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Four Effective Ways to Cultivate a Better Experience For Your Customers
Predicting customers' needs can be tricky. Thankfully, there are steps that businesses can take to ensure their customers' experiences run smooth and with a desire to return. In this article, we discuss four effective methods to consider. -
Navigating Around These Small Business Pitfalls
Even with the greatest preparation, if you're running a small business, it is likely that you will make mistakes, or at least do things that you look back on in the future and know you would then do differently. Here are a few examples of common mistakes made by entrepreneurs, so that you can take the necessary steps to avoid them. -
Business-to-Business Marketing: How Does It Work?
When we think of business transactions, oftentimes we automatically envision Business-to-Consumer (B2C) transactions, however B2B, or Business-to-Business, exists as well. When you have a Business-to-Business model, there are several factors to plan for that are imperative to your business's success. -
How to Keep Your Customers Satisfied
Bad customer service can ruin a business if done consistently. No matter how great your prices or how beautiful your product is, if you don’t provide quality customer service on a consistent basis, people aren’t going to want to return to purchase from you again. Here are some tips that will help cultivate loyal customers. -
Ensuring Success As a Small Retailer
Any new business will need a sizable upfront investment, most notably if it has a brick-and-mortar storefront. Depending on the nature of the store you are opening, it is possible that there will be an extensive list of items that will need to be in place prior to you flipping that front door sign to “Open.” Many items are typical of every establishment, but there is much more that is involved.
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Ensure Success Connecting with Your Target Audience
If your business is struggling to reach a target audience or demographic, there are several factors that you should consider adjusting before moving forward. Here are a few suggestions to help you hone in on your target audience or demographic and bring greater success to your business. -
Side Hustle Inspiration
The world we live in is rapidly changing and so is the way that people make money. In the past, most people worked for one company for decades before retiring, but with the invention and development of the internet, there are now a plethora of options to earn extra, or even a primary, income. -
Need Inspiration? Top Businesses You Can Run From Home
During this pandemic, we learned just how much work is able to be done virtually and the benefits that can accompany this lifestyle. Many people realized that instead of incorporating their lives around their work, they wished to transition into incorporating their work around their lives. There are a plethora of opportunities available to make this wish a reality, and they continue to grow. -
Starting A Small Property Business Is Easier Than You Think
Have you been considering starting your own small property business? There are certain steps you can take to ensure that everything runs as smooth as possible for you, your budget and your goals. -
Practical Ways to Grow Your Freelance Business
Freelancing offers you job flexibility and workload control while broadening your knowledge on various topics and industries. However, despite the numerous perks of freelancing, studies have shown that some freelancers return to regular employment due to insufficient income, few clients, and rejection, but you can thrive once you know how to grow your business. That said, here are some tips to consider.
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