Publications, Keynotes & Other Presentations
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Helpful Tips to Improve Your Website
Nowadays, we all know how essential a website can be to the overall success of a business, but not everyone is capable of hiring a knowledgeable expert or web designer to help set them up for that success. Below are several key reasons why your website may be hindering your business, as well as some tips to help improve it and even the playing field. -
Tips for Small Businesses to Thrive In the New Year
The new year is upon us, and that brings a time of reflection, both personal and professional. If you're a small business owner, this may be one of the times each year where you assess if your business is thriving or if you could do anything to improve its current status and thus, longevity. If your answer is "Meh" or "Yikes, I need to implement something fast!," then here are a few tips that could improve your situation.
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Four Effective Ways to Cultivate a Better Experience For Your Customers
Predicting customers' needs can be tricky. Thankfully, there are steps that businesses can take to ensure their customers' experiences run smooth and with a desire to return. In this article, we discuss four effective methods to consider. -
Navigating Around These Small Business Pitfalls
Even with the greatest preparation, if you're running a small business, it is likely that you will make mistakes, or at least do things that you look back on in the future and know you would then do differently. Here are a few examples of common mistakes made by entrepreneurs, so that you can take the necessary steps to avoid them. -
Business-to-Business Marketing: How Does It Work?
When we think of business transactions, oftentimes we automatically envision Business-to-Consumer (B2C) transactions, however B2B, or Business-to-Business, exists as well. When you have a Business-to-Business model, there are several factors to plan for that are imperative to your business's success. -
How to Manage Workplace Injuries Effectively
No matter how safe your work environment, accidents can still happen, so it's best to be prepared for when they do, so action can be taken quickly and effectively. Here are some suggestions to take into consideration before, during and after an employee is injured. -
Overcoming Trauma and Loss to Spread Our Brightest Sunshine
Oftentimes we become so entrenched in our comfort zones that we are caught by surprise whenever life comes through to shake us out of it. Most people didn't see the pandemic coming and, like most people, those of us here at Spread Your Sunshine took some losses, had to mourn, pivot and switch up our routines in order to stay in the game.
Spread Your Sunshine Founder Melanie S. Griffin, Esq. was recently the Featured Guest on The Floridaville with Rosanna Catalano. As further detailed in the recording, this presentation explores overcoming our traumas and losses in order to spread our brightest sunshine.
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Always Choose Kindness, Towards Yourself and Others
Spread Your Sunshine Founder Melanie S. Griffin, Esq. was recently the Featured Guest on The Legal Limit Podcast with Jon Wilbur. This presentation explores the effects of positive and negative self-talk, and how the way we interact with others can have a profound effect on our mental and physical health. Toxic positivity exists, but we are much better off when we speak kindly to ourselves, about ourselves, and when we treat others with kindness. Collectively, we can shift the world. -
How to Keep Your Customers Satisfied
Bad customer service can ruin a business if done consistently. No matter how great your prices or how beautiful your product is, if you don’t provide quality customer service on a consistent basis, people aren’t going to want to return to purchase from you again. Here are some tips that will help cultivate loyal customers. -
Ensuring Success As a Small Retailer
Any new business will need a sizable upfront investment, most notably if it has a brick-and-mortar storefront. Depending on the nature of the store you are opening, it is possible that there will be an extensive list of items that will need to be in place prior to you flipping that front door sign to “Open.” Many items are typical of every establishment, but there is much more that is involved.
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Effectively Communicating In the Days of Social Media
Today we live in a world that has an immense amount of ways in which to communicate. When the need to communicate with another individual arises, we often reach for our phones or laptops to send a text or email. But when was the last time we picked up the phone and called someone we cared about? -
Ensure Success Connecting with Your Target Audience
If your business is struggling to reach a target audience or demographic, there are several factors that you should consider adjusting before moving forward. Here are a few suggestions to help you hone in on your target audience or demographic and bring greater success to your business.
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