Publications, Keynotes & Other Presentations

  • Helpful Tips to Improve Your Website

    by Melanie Griffin
    Nowadays, we all know how essential a website can be to the overall success of a business, but not everyone is capable of hiring a knowledgeable expert or web designer to help set them up for that success. Below are several key reasons why your website may be hindering your business, as well as some tips to help improve it and even the playing field.
    Posted in Entrepreneur, Failure, Small Business Resources, Technology

  • Tips for Small Businesses to Thrive In the New Year

    by Melanie Griffin

    The new year is upon us, and that brings a time of reflection, both personal and professional. If you're a small business owner, this may be one of the times each year where you assess if your business is thriving or if you could do anything to improve its current status and thus, longevity. If your answer is "Meh" or "Yikes, I need to implement something fast!," then here are a few tips that could improve your situation. 

    Posted in Community Support, Entrepreneur, New Year's Resolution, Small Business Resources, Technology

  • Side Hustle Inspiration

    by Melanie Griffin
    The world we live in is rapidly changing and so is the way that people make money. In the past, most people worked for one company for decades before retiring, but with the invention and development of the internet, there are now a plethora of options to earn extra, or even a primary, income.
    Posted in Empowerment, Entrepreneur, Happiness, Health and Mental Wellness, Self-Education, Small Business Resources, Technology

  • Need Inspiration? Top Businesses You Can Run From Home

    by Melanie Griffin
    During this pandemic, we learned just how much work is able to be done virtually and the benefits that can accompany this lifestyle. Many people realized that instead of incorporating their lives around their work, they wished to transition into incorporating their work around their lives. There are a plethora of opportunities available to make this wish a reality, and they continue to grow.
    Posted in Empowerment, Entrepreneur, Happiness, Health and Mental Wellness, Personal Well-Being, Self-Education, Small Business Resources, Technology

  • Essential Data Security Tips for Your Small Business

    by Melanie Griffin
    Data security should be a major concern for businesses both large and small. We’re all doing more online than ever before, especially during Covid, from remote working, managing the bills, or running your company’s payroll, and with more sensitive data being handled online, it’s even more important than ever to protect that data and avoid breaches and other problems that could cause real problems for your business.
    Posted in Small Business Resources, Technology

  • Strategies for Using Technology to Improve Your Small Business

    by Melanie Griffin
    With much of our every day lives being conducted online, it’s important for current businesses to adopt the latest technology solutions in order to thrive and grow. If you’re seeking a few new ideas, here are six options you can implement to improve your own small business.
    Posted in Entrepreneur, Small Business Resources, Technology

  • Five Reasons Small Businesses Should Use Managed IT Services

    by Melanie Griffin
    When you enter into a managed services contract, your IT functions, such as on-site technical problems, security, back-ups, infrastructure support, and/or more, are outsourced. To fully analyze whether a managed services contract is a good solution for your small business, consider these five benefits.
    Posted in Entrepreneur, Small Business Resources, Technology

  • Tech Mistakes Your Small Business May Be Making

    by Melanie Griffin

    Due to time and budget constraints, small businesses often fail to keep up to date with the latest developments in technology, including necessary maintenance and combating ever-growing cyber-security threats. Here, we examine three frequently-made technology mistakes that put small businesses at risk and recommend IT consultants who can help mitigate such potential future damages.

    Posted in Entrepreneur, Small Business Resources, Technology

  • Motivation to Start & Maintain a Productive Remote Workday

    by Melanie Griffin
    With many businesses operating at least a portion of their activities online in the advent of the Coronavirus, we’ve dedicated several of our recent posts to effective remote workplace strategies. Here, we address channeling the motivation to start and maintain a productive workday. If you are wondering about some of the core tenets of remote working success, this article provides suggestions for steps you can take to achieve them.
    Posted in Entrepreneur, Inspirational, Small Business Resources, Technology, Time Management

  • Top Tips for Optimizing Your Website

    by Melanie Griffin
    As a small business, we are all too familiar with the difficulties of initially establishing a website, maintaining it, and transforming it to authentically connect with customers. While our site is a quintessential example of a website still in progress, this article includes lessons we’ve learned along the way to help you establish a platform that is a foundation of success for your business.
    Posted in Entrepreneur, Small Business Resources, Technology

  • Why Every Business Needs a Great IT Team

    by Melanie Griffin
    Information Technology ("IT") is one of the most, if not arguably the most, important parts of running any business, regardless of whether you are running a two-person small business or mega corporation. This discussion dives into the services with which IT professionals can assist your business and insight on finding the right team to assist you.
    Posted in Entrepreneur, Small Business Resources, Technology

  • Three Strategies to Effectively Manage Your Time as a Small Business Owner

    by Melanie Griffin
    Top strategies for more efficiently using your time as a small business owner to better lead your Team and more effectively serve your clients, customers, and community. 
    Posted in Entrepreneur, Failure, Impostor Syndrome, Leadership, Small Business Resources, Technology, Time Management