Blog

  • Tech Mistakes Your Small Business May Be Making

    Due to time and budget constraints, small businesses often fail to keep up to date with the latest developments in technology, including necessary maintenance and combating ever-growing cyber-security threats. Here, we examine three frequently-made technology mistakes that put small businesses at risk and recommend IT consultants who can help mitigate such potential future damages.

  • Strategies for Successful Female Entrepreneurship

    This article explores strategies female entrepreneurs can employ to find success when starting their own businesses.
  • Racial Inequality Webinar and Resources

    After writing The Fight Against Racial Inequality Persists, we were inspired to host a webinar addressing racial inequality. Following our live we...
  • Lead Generation Ideas That Never Fail to Generate Revenue

    To succeed in today’s competitive marketplace, companies must genuinely connect with their customers in unique ways that provide value beyond the face of the product or service sold by the business. The businesses that do this well are the ones that often outpace their competition. Read on to learn how you, too, can flush your client roster and increase your profits without resorting to an uncomfortable, and potentially ineffective, sales pitch.
  • Top Tips for Growing a Lasting Business Brand

    The trick to effective business branding is creating a persona that resonates with your dream customers, is distinctive and compelling in their minds, and consistently reflects the brand’s selected features so as to remain consistently recognizable. This article includes top strategies to help your business strike this balance to create, maintain and grow the best brand possible for your company.  
  • Critical Moment to Build a Better Future: Spread Your Sunshine Racial Inequality Webinar & 83 Degrees Article

    While millions of people march across our country against racial inequality, Spread Your Sunshine wants to do its part to further the conversation about systemic racism and take action against it. Read here to learn about the Racial Inequality Webinar we are hosting this Wednesday and additional resources to help you learn about and effect much needed social reform. 
  • A Time for Nothing But Love

    Dr. Martin Luther King, Jr. once said, “I have decided to stick with love. Hate is too great a burden to bear.” This quote is reminiscent of a discussion I once had with my friend Jessica Muroff when she said, “I have time for nothing but love.” She explained, “if I allow myself to dwell on certain challenges, they will be all-consuming. Instead, I choose to show others love.” Following this life-changing conversation, it was decided that I, too, have time for nothing but love. The strategies herein can help you channel this mindset as well.
  • The Fight Against Racial Inequality Persists

    To the communities across the country voicing their frustration and outrage with systems of oppression and widespread disenfranchisement of Black and Brown Communities, Spread Your Sunshine hears you, we support you, and we stand in solidarity along side you. The Spread Your Sunshine community is encouraged to support the movement to end systemic racism. Ideas of how you can best do so are included in this discussion.

  • Motivation to Start & Maintain a Productive Remote Workday

    With many businesses operating at least a portion of their activities online in the advent of the Coronavirus, we’ve dedicated several of our recent posts to effective remote workplace strategies. Here, we address channeling the motivation to start and maintain a productive workday. If you are wondering about some of the core tenets of remote working success, this article provides suggestions for steps you can take to achieve them.
  • Top Tips for Optimizing Your Website

    As a small business, we are all too familiar with the difficulties of initially establishing a website, maintaining it, and transforming it to authentically connect with customers. While our site is a quintessential example of a website still in progress, this article includes lessons we’ve learned along the way to help you establish a platform that is a foundation of success for your business.
  • Register for This Friday's Webinar: Mental Health and Wellness During the COVID-19 Era - How Adults Can Best Help Youth Adjust and Succeed During This Time

    This Friday, May 29th, beginning at 12 PM EST, join our complimentary Zoom webinar discussing issues our youth, their parents, and adults who work with our youth are facing in the COVID-19 era and best strategies for adults to implement to help our youth adjust and succeed during this time. To register for this complimentary event, please click here.
  • Why Every Business Needs a Great IT Team

    Information Technology ("IT") is one of the most, if not arguably the most, important parts of running any business, regardless of whether you are running a two-person small business or mega corporation. This discussion dives into the services with which IT professionals can assist your business and insight on finding the right team to assist you.