Publications, Keynotes & Other Presentations

As a fellow small business owner, the pressures of seemingly never having enough time to accomplish *all the things* is well-known. This said, while life can be busy, messy, unpredictable, and challenging, there are actions you can take to make it more manageable. For suggestions about how to reclaim control of, and maximize, each day’s twenty-four hours, consider the strategies in this article.

So many people hold themselves back because they are afraid of “failing.” But you know what? While in the moment it is frustrating that something did not work out as planned or hoped, in hindsight, my “failures” are some of the best moments in my life. Listen to Episode 14 of The Lawman’s Lounge Podcast hosted by Bill Umansky to learn more.

Spread Your Sunshine Founder Melanie S. Griffin, Esq. was recently featured in Tampa Bay Business & Wealth Magazine’s article “Leading in a Crisis.” Authored by Michael Solender, the piece highlights the work that Shumaker Advisors Florida has done to assist the Tampa Bay business community during the Coronavirus pandemic.

Spread Your Sunshine Founder Melanie S. Griffin, Esq. was recently the Featured Guest on Episode 14 of Bill Umansky's The Lawman's Lounge Podcast. Entitled  "Does Happiness Lead to Success?", Melanie reflected on finding your true happiness, how to unapologetically pursue what brings you joy, and the importance of overcoming hurdles when on a path to pivot your career.

Since you (yes, YOU!) are absolutely fabulous, it is undoubted that in no time, buyers around the globe will be clamoring for your products or services. Since this is a forgone conclusion, this article starts planning the first international location where you will expand your business by evaluating pros and cons of first launching your company in a European country.

Spread Your Sunshine Founder Melanie S. Griffin was recently the Featured Guest on Episode 18 of Erica Castner's Love the Work You Do Podcast. Entitled Overcome the Fear of Failing, Melanie and Erica discussed the power of imperfections and how to use "failures" for motivation and to best serve others and grow your business.

When you enter into a managed services contract, your IT functions, such as on-site technical problems, security, back-ups, infrastructure support, and/or more, are outsourced. To fully analyze whether a managed services contract is a good solution for your small business, consider these five benefits.

Due to time and budget constraints, small businesses often fail to keep up to date with the latest developments in technology, including necessary maintenance and combating ever-growing cyber-security threats. Here, we examine three frequently-made technology mistakes that put small businesses at risk and recommend IT consultants who can help mitigate such potential future damages.

This article explores strategies female entrepreneurs can employ to find success when starting their own businesses.

To succeed in today’s competitive marketplace, companies must genuinely connect with their customers in unique ways that provide value beyond the face of the product or service sold by the business. The businesses that do this well are the ones that often outpace their competition. Read on to learn how you, too, can flush your client roster and increase your profits without resorting to an uncomfortable, and potentially ineffective, sales pitch.

The trick to effective business branding is creating a persona that resonates with your dream customers, is distinctive and compelling in their minds, and consistently reflects the brand’s selected features so as to remain consistently recognizable. This article includes top strategies to help your business strike this balance to create, maintain and grow the best brand possible for your company.  

With many businesses operating at least a portion of their activities online in the advent of the Coronavirus, we’ve dedicated several of our recent posts to effective remote workplace strategies. Here, we address channeling the motivation to start and maintain a productive workday. If you are wondering about some of the core tenets of remote working success, this article provides suggestions for steps you can take to achieve them.